Villajoyosa
Authentic Spain at its best — between Alicante and Benidorm
Authentic, colourful and affordable by the sea
A hidden gem on the Costa Blanca, beloved by locals and discovered by savvy buyers
Villajoyosa — also known as 'La Vila' — is one of the most authentic and charming towns on the Costa Blanca. The town is famous for its colourful fishermen's houses along the waterfront, a lively local market and the centuries-old cocoa tradition (the Valor chocolate factory has its roots here). No mass tourism, but all modern amenities.
Strategically located just 10 km from Benidorm and 25 km from Alicante, Villajoyosa offers the perfect balance: local atmosphere, affordable property prices relative to neighbouring towns, and a beautiful setting right on the sea. Ideal for those who want to experience real Spain without the crowds, yet live close to international connections.
Colourful Fishermen's Houses
The multicoloured facades along the beach are Villajoyosa's trademark. Once painted so that fishermen could recognise their home from the sea — today a unique and photogenic backdrop.
Valor Chocolate Factory & Museum
Visit the home of Valor, one of Spain's most beloved chocolate makers. The museum tells the 150-year history of chocolate in Villajoyosa — including tastings.
Playa Centro
Villajoyosa's central city beach with golden sand and clear water. Surrounded by the iconic row of colourful houses — one of the most beautiful beach scenes on the entire Costa Blanca.
Historic City Centre
Explore the medieval city walls, the Torre de la Defensa and the imposing church of San Juan Bautista. Villajoyosa has one of the best-preserved historic cores on the Costa Blanca.
Harbour & Fresh Fish Market
Every morning fishing boats unload their catch at the harbour. Visit the fish market for the freshest seafood, or enjoy a fish meal with views over the boats and the Mediterranean Sea.
Moros y Cristianos Festival
Every July, Villajoyosa celebrates the spectacular Moros y Cristianos festival — a historic spectacle with processions, knights, battle scenes and a simulated combat on the beach. Unique in Spain.
Properties in Villajoyosa