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Most Demanded Areas to Buy Property in Alicante in 2025

The real estate market in Alicante in 2025 is dynamic and constantly evolving, driven by factors such as high demand, limited supply, and the region's appeal to both national and international buyers. Below, we detail the most sought-after areas to buy property in Alicante this year, based on up-to-date data and expert analysis.

1. Playa de San Juan: the residential jewel of Alicante city

Playa de San Juan remains one of the most desirable areas to live in Alicante. Its combination of modern residential complexes, proximity to the sea, quality schools, and large green spaces makes it an ideal location for families and professionals seeking a high quality of life. In addition, the peaceful atmosphere and wide range of services make this area a preferred choice for those wishing to live near the sea without giving up urban comforts.

2. Moraira and the Northern Costa Blanca: the epicenter of luxury real estate

Moraira has positioned itself as the most in-demand municipality in Alicante for properties priced above one million euros, with an average price of around €1.37 million. This trend extends to neighboring towns such as Benitachell, Benissa, and Altea, which are also among the most coveted destinations in the country for high-end real estate. The exclusivity, natural beauty, and tranquility of these areas attract affluent buyers, both domestic and international.

3. Alicante city: urban dynamism and steady growth

The capital city of Alicante maintains consistent demand, especially in central neighborhoods and coastal areas such as Raval Roig and Vista Hermosa. The sale price of housing in Alicante increased by 14.3% compared to the previous year, with forecasts of an additional 3-7% increase in 2025. This growth is largely driven by foreign investment, which accounted for 51.35% of property purchases in 2024, with British and German buyers leading the way.

4. Torrevieja and Vega Baja: affordable opportunities with growth potential

Torrevieja stands out for offering homes at competitive prices, with an average of €1,500 per square meter in central and coastal areas. The city has drawn international buyers, particularly from the UK, looking for second homes or vacation rentals. The combination of affordable pricing, exceptional climate, and quality of life positions Torrevieja as an attractive option in the real estate market.

5. Altea, Calpe, and Jávea: charming enclaves with high demand

These towns on the Costa Blanca have become preferred destinations for vacation and luxury home buyers. Altea and Calpe, for instance, have seen average property prices surpass one million euros in exclusive developments such as Altea Hills and Cumbre del Sol. Jávea continues to attract buyers looking for peace and scenic beauty, with limited housing inventory likely to drive price increases.

6. Gran Alacant and Santa Pola: growth and accessibility

Gran Alacant and Santa Pola offer attractive opportunities for buyers seeking good value for money. These areas have experienced growing residential development and are ideal for those looking for peace, proximity to the airport, and stunning beaches. Furthermore, the supply of newly built homes continues to appeal to buyers seeking modern design, energy efficiency, and the option to customize their living spaces.

7. Benidorm: investment and urban life by the sea

Benidorm, known for its vibrant nightlife and beaches, is also an excellent choice for investing in vacation rental properties. The city offers a unique blend of urban life and coastal charm, with a rich cultural and gastronomic offering. Its popularity among tourists and foreign residents makes it an active real estate market with strong profitability potential.

8. Real estate market forecasts for Alicante in 2025

According to a report by BBVA Research, the shortage of housing supply and high demand are expected to drive an additional 7.3% increase in home prices in 2025 and a 5.3% rise in 2026. Moreover, home sales could reach 780,000 units in 2025 (+9%) and surpass 800,000 in 2026 (+5%). Although a rise in housing production is anticipated, challenges such as land scarcity, labor shortages, and regulatory uncertainty will persist.

Alicante: a booming market with opportunities for everyone

The real estate market in Alicante in 2025 offers a wide range of opportunities for buyers with different profiles and budgets. From exclusive areas like Moraira and Altea to more accessible ones like Torrevieja and Gran Alacant, the province stands out as an attractive destination for both investment and residence. The combination of natural beauty, high quality of life, and strong growth projections makes Alicante a standout choice in the Spanish property market.

Trust CarmenUlloa Real Estate for your next real estate investment

At CarmenUlloa Real Estate, we have a team of professionals with extensive experience in the Alicante property market. Our commitment is to provide personalized, high-quality service, guiding you through every step of the buying process to ensure you find the property that best fits your needs and expectations. Whether you're looking for a primary residence, a second home, or an investment opportunity, we’re here to help you make the best decision.

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